Beats by Dre
By Ali H.
Audiophiles and lovers of booming bass alike often ask me what I think about Beats by Dre headphones, assuming I’ll somehow slam the company. But I’m actually a fan of what Beats has accomplished—in 2008, virtually no one was paying money for headphones (except for audiophiles). Beats more or less eliminated that complacency for dismal sound—true, it was achieved by making bass-heavy headphones a fashion statement seen on celebrities and athletes alike, but it was still a marked improvement over the status quo. The new Beats Studio, at $299.95 (direct), is the second version of the original pair made by Monster (Beats is no longer associated with Monster, and HTC, which had a controlling interest for a while, is now also jumping ship). Equipped with some decent noise cancellation, the signature glossy look, and the deep low-end that made this lineup famous, or infamous, the new Studio will appeal to bass lovers and repel purists.